The Center of Order and Experimentation

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Chicago, IL

The Center of Order and Experimentation

Selected as a finalist in the Hybrid Hospitality category by Hospitality Design Magazine.

Step inside LUFT’s Chicago flagship, where the whimsy of balloon artistry channels the streamlined optimization of the 1950s American manufacturing boom. The space masterfully reinterprets factory-floor efficiency through a playful, candy-coated lens, pairing utilitarian pegboards, custom assembly stations, and modular storage with an unapologetically vibrant palette of electric chartreuse and bubblegum pink. It’s a beautifully surreal production line that transforms the functional architecture of mid-century manufacturing into a joyous, high-design wonderland.

The Center of Order and Experimentation
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