Julie Purpura is the founder and creative director of Avenir, a hospitality design studio recognized for crafting immersive spaces that perform as beautifully as they look. With over 20 years of experience, including leadership roles at top hospitality design firms, she established Avenir in 2016 to create environments that captivate guests, strengthen brand identity, and protect owner investment.
In an era of rising costs and tighter margins, Julie approaches design with both creative vision and financial clarity. Grounded in a deep understanding of construction, materials, labor, and brands, she guides owners toward strategic decisions that elevate the guest experience while supporting long term profitability. Known for aligning ownership and brand with confidence and precision, Julie delivers hospitality spaces that feel intentional, timeless, and built to compete.
